Product Launch Strategy Deck

A launch strategy presentation translating key strategic priorities into a clear narrative for a new medicine at Novartis.

A launch strategy presentation translating key strategic priorities into a clear narrative for a new medicine at Novartis.

The brief

Novartis was preparing to launch a new medicine and needed an internal presentation to communicate the launch strategy clearly and consistently.

Working closely with the client, I helped shape the narrative and strategic direction of a 20-slide presentation, turning the key launch information into a focused and engaging story.


The approach

I worked closely with the client to develop the narrative and structure of the presentation, ensuring the strategy was translated into a clear and coherent communication flow.

The design balances strategic clarity with a strong visual language — using typography, hierarchy and layout to guide the audience through the launch story.

  • Collaborative development of the narrative and strategy

  • Clear structure for complex launch information

  • Strong typographic hierarchy and visual storytelling

  • Focused 20-slide presentation system


The result

The final presentation brought the launch strategy together in a clear, focused and engaging internal communication deck.

A structured narrative and considered visual system helped turn complex strategic information into a cohesive presentation designed to support communication around the new medicine launch.

Project type

Strategy Pitch Deck

Industry

Pharmaceutical and Healthcare

Creative Tools

This is amazing!! Thank you for your partnership with such a fast-pace changing brief. I love the format you shared in the deck. Would you be able to help me with the roadmap slide?

Alette Ramos Hunt

Global Director, Novartis