Prospera Kidney Product Communication

The brief

Natera is a global leader in cell-free DNA testing and molecular diagnostics, developing technologies designed to provide earlier, more precise insights across oncology, women’s health, organ health and rare disease.

For Prospera Kidney, the challenge was to communicate complex scientific and medical information in a way that felt clear, credible and accessible. The communication needed to explain the technology and its value without overwhelming the audience, while maintaining the sophistication expected of a leading healthcare and diagnostics company.

The approach

I developed a clear visual and editorial system across two formats: a corporate presentation and a concise two-page flyer. The approach focused on simplifying complex scientific information through strong hierarchy, considered typography, structured layouts and carefully selected imagery.

The design balanced scientific credibility with accessibility, creating a visual language that could communicate the technology and its value across different audiences.

• Developed a consistent visual system across presentation and print

• Structured complex scientific information for easier navigation

• Used diagrams and information design to clarify technical concepts

• Created a concise two-page format to distil key product messages

• Balanced clinical credibility with a clear, contemporary visual language

  
  

The result

The result was a cohesive set of communication materials that transformed complex scientific content into a clear and engaging product story.

The presentation provides space to explore Prospera Kidney, its technology and value proposition in greater depth, while the two-page flyer distils the key messages into a concise, high-impact format. Together, they create a flexible visual language for communicating the product across different audiences.